“Who” your content reaches is most important.

There are a lot of vanity metrics to pursue, but if the wrong eyeballs hit your content, it’s not going to translate into ROI.

This result is why knowing “who” your best clients are becomes essential.

If you profile the most profitable and enjoyable clients you work with, you can create content that caters to them.

The more you following this line of thought, the more effective your content will become at attracting the right “who”.

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